Phone lead attribution that connects ad spend to real calls
Most attribution tools stop at the click. LeadCall picks up where they leave off — capturing inbound calls on Android work phones, attributing them to the campaign that drove the call, and syncing the data into CRM so every phone lead has a source and an owner.
Where phone leads go missing
Attribution stops at the click — calls are invisible
Google Ads, Meta, and other platforms measure clicks and sessions. When a prospect picks up the phone instead of filling a form, attribution ends. The call is invisible to every tool in the stack.
CRM shows leads with no campaign source
Leads come in from phone calls, but the CRM record has no Lead Source or shows "direct." Marketing decisions are based on incomplete data that undersells the real ROI of phone-driving campaigns.
Phone lead source is guessed or manually entered
When someone asks which campaign drove a call, the answer is usually a guess. Even when a rep logs the call, the source field is left blank or filled in from memory.
Session-based tracking breaks when people call instead of convert
Dynamic number insertion and session-based tools track the user's browser session — not the call itself. When a prospect saves the number and calls a week later, attribution breaks.
Phone leads are counted by volume, not by source
The business knows it gets 50 calls a week. It does not know how many came from Google Ads, how many from organic, and which campaign drove the ones that actually closed.
Before and after LeadCall
How LeadCall works
Install on Android work phones
Reps sign in once on the LeadCall Android app. The app runs in the background and needs no configuration beyond initial login.
Assign phones to reps, campaigns, or locations
In Command Center, tag each device with a CRM user, a campaign Lead Source, or a location label. One device can carry multiple assignments.
Calls are captured automatically
Every inbound and missed call is detected on the device as it happens — no forwarding, no number swaps, no changes to the phone setup.
CRM records sync in seconds
Call activities, new leads for unknown callers, and missed-call tasks are pushed into your CRM with campaign attribution and owner mapping intact.
Review attribution and recovery in Command Center
The manager dashboard shows call volume, missed-call recovery, sync health, and per-device attribution. Failed pushes surface in the sync review queue.
Common use cases
Google Ads phone lead attribution
Assign the Google Ads Lead Source to the work phone that handles that traffic. Every call — answered or missed — carries the source into CRM historically.
Multi-channel campaign attribution
Run Google Ads, Meta, and SEO traffic to different phones. Each phone carries a distinct Lead Source. Call data in CRM breaks down by channel without any manual tagging.
Attribution that survives a week-long delay
A prospect sees an ad today and calls the number on Friday. LeadCall attributes the call to the campaign assigned to that phone at call time — no browser session required.
Call-to-lead attribution for unknown callers
A new prospect calls a campaign phone. LeadCall creates a CRM lead with the campaign source and rep as owner — the lead enters the pipeline with attribution from the first record.
Missed call attribution
Even missed calls carry attribution. LeadCall creates a CRM task with the campaign source, so the callback happens with the correct context and the lead source is never lost.
What gets created in your CRM
LeadCall pushes structured records directly into your CRM — no spreadsheet exports, no manual entry, no gaps.
Call activity with campaign source
Logged in CRM against the existing contact or lead with the campaign Lead Source, direction, duration, and rep as owner.
New Lead with campaign source
Created for unknown callers with the campaign Lead Source active on the phone at call time. Attribution is set on the first CRM record.
Missed-call Task with campaign source
Created when a campaign phone misses a call. The task includes the caller number and the campaign Lead Source so the callback has full context.
Historical campaign attribution
Attribution is captured at call time and stored permanently. Reassigning a phone to a new campaign does not affect past records.
Traditional call tracking vs LeadCall
Frequently asked questions
How does LeadCall attribute calls to campaigns without a tracking number?
LeadCall uses device-level assignment. You assign a Lead Source — such as "Google Ads · Search" — to a specific Android work phone in Command Center. Every call to that phone carries the source into CRM, regardless of when the call arrives.
Does LeadCall support multi-channel attribution across Google Ads, Meta, and organic?
Yes. Assign a distinct Lead Source to a separate phone for each channel. Call data in CRM breaks down by campaign without any manual tagging.
What happens to attribution if a prospect calls a week after seeing the ad?
The attribution is preserved. LeadCall uses the Lead Source assigned to the phone at call time — not a browser session — so delayed calls still carry the correct source.
Does LeadCall require call forwarding to track attribution?
No. LeadCall runs on Android work phones and captures calls on the device. There is no forwarding, no session tracking, and no tracking numbers.
Can missed calls be attributed to campaigns?
Yes. Missed calls carry the same campaign attribution as answered calls. LeadCall creates a CRM task with the Lead Source so the callback has full campaign context.
Which CRM integrations are live today?
Zoho CRM is the live integration today. Additional CRM integrations are planned and announced when they are ready for production use.
Keep your phones. Capture every lead.
Start attributing phone leads without changing your numbers, adding forwarding, or replacing your phone setup.