Call attribution for agencies that need to prove phone leads
Your clients' campaigns drive phone calls that never make it into reports. LeadCall captures those calls from Android work phones, attributes them to the right campaign, and syncs the data into CRM — without forcing clients to change their numbers.
Where phone leads go missing
Clients say "we got calls" but no report shows it
Campaigns drive real phone conversations, but those calls never appear in Google Ads, Meta, or CRM dashboards. Agencies cannot prove what their work generated.
Phone conversions are invisible while form fills are tracked
Every pixel fires on a form submission. Nothing fires when someone picks up the phone. The most valuable leads often look like zero-conversion traffic.
Call tracking tools require clients to change their numbers
Traditional call tracking replaces published numbers with tracking numbers. Clients resist this because it breaks their branding and creates confusion.
Reports show clicks, not real conversations
Monthly reports look strong on impressions and clicks, but there's no data connecting ad spend to actual phone leads. Clients question the ROI.
Attribution stops at the phone
Even when a call is logged, the campaign source is lost. CRM shows a new lead but no one knows which Google Ads campaign, Meta audience, or keyword generated it.
Before and after LeadCall
How LeadCall works
Install on Android work phones
Reps sign in once on the LeadCall Android app. The app runs in the background and needs no configuration beyond initial login.
Assign phones to reps, campaigns, or locations
In Command Center, tag each device with a CRM user, a campaign Lead Source, or a location label. One device can carry multiple assignments.
Calls are captured automatically
Every inbound and missed call is detected on the device as it happens — no forwarding, no number swaps, no changes to the phone setup.
CRM records sync in seconds
Call activities, new leads for unknown callers, and missed-call tasks are pushed into your CRM with campaign attribution and owner mapping intact.
Review attribution and recovery in Command Center
The manager dashboard shows call volume, missed-call recovery, sync health, and per-device attribution. Failed pushes surface in the sync review queue.
Common use cases
Proving Google Ads call performance
Assign a campaign Lead Source to the phone dedicated to Google Ads traffic. Every call, answered or missed, enters CRM with that source — giving clients undeniable proof of call performance.
Meta campaign phone lead attribution
Run a Facebook or Instagram campaign to a specific work phone. Calls log with the campaign source so you can separate Meta-driven calls from organic or direct traffic.
Multi-client phone management
Each client workspace is separate in Command Center. Agencies manage multiple client phone setups, campaign assignments, and CRM connections from one place.
Missed call recovery reporting
When a client misses a call, LeadCall creates a CRM task and logs it. Agencies can show clients missed-call volume alongside ad spend — turning a liability into a recovery story.
Campaign phone rotation
When a campaign phase changes, update the Lead Source assigned to a phone in Command Center. Historical calls keep the attribution that was active at call time.
What gets created in your CRM
LeadCall pushes structured records directly into your CRM — no spreadsheet exports, no manual entry, no gaps.
Call activity
Logged in CRM against the existing contact or lead, with campaign source, direction, duration, and rep assignment.
New Lead
Created when an unknown number calls a campaign phone. Includes the campaign Lead Source and the assigned CRM user as owner.
Missed-call Task
Created when a client phone misses a call. Task subject, due date, and owner are configured in workspace settings.
Campaign attribution
Preserved as Lead Source on every record. Historical calls keep their source even after the phone assignment is updated for a new campaign.
Traditional call tracking vs LeadCall
Frequently asked questions
Can agencies use LeadCall for multiple clients?
Yes. Each client is managed as a separate workspace in Command Center. You manage campaign phone assignments, CRM connections, and attribution separately per client.
Does LeadCall require call forwarding?
No. LeadCall runs on Android work phones and captures calls directly on the device. There is no forwarding setup, no tracking number pool, and no changes to the client's current phone workflow.
Can calls be attributed to Google Ads or Meta campaigns?
Yes. You assign a Lead Source — such as "Google Ads · Q2" or "Meta · Spring Campaign" — to a specific phone in Command Center. Every call to that phone carries the source into CRM.
Can clients keep their current phone numbers?
Yes. LeadCall captures calls from existing numbers without any changes. The numbers on client ads, websites, and business cards stay exactly as they are.
Does LeadCall create CRM records for client calls?
Yes. LeadCall creates call activities for all calls, new leads for unknown callers, and tasks for missed calls — each with the campaign source and rep assignment.
Keep your phones. Capture every lead.
Start attributing phone leads without changing your numbers, adding forwarding, or replacing your phone setup.